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Toyota Expands Role with
Lucas Oil Off Road
Desert Racing Series
Corona, Calif. - Toyota has a long and storied history of involvement with
short-course off road desert racing, and in 2011, Toyota is making sure the
future will hold just as much promise, as Toyota is not only remaining the Official
Vehicle of the Lucas Oil Off Road Racing Series, but will also become the
Presenting Sponsor of the industry-leading CBS Primetime Television package.
"We are extremely excited to continue our longstanding relationship with
Toyota," says Forrest Lucas, President/CEO of Lucas Oil Products. "While Toyota
will remain the 'Official Vehicle of Lucas Oil Off Road Racing Series, and of
Morgan Lucas Drag Racing, its exciting to see Toyota get behind our brand-new,
11-hour CBS package as 'Presenting Sponsor' of this primetime television package.
Lucas Oil prides itself in setting the standard for quality additive and oil
products worldwide, and we use Toyota vehicles in our racing series, race teams,
and as sales vehicles, and Toyota products have proven to be of the same quality
as Lucas Oil Products. We are proud to represent their brand. The 2011 season
will be a special year for all of our partners."
Toyota is just as eager to get the 2011 Lucas Oil Off Road Racing Series started.
"Toyota has a rich heritage in off road truck racing and our expanded participation
in the Lucas Oil Off Road Racing Series is evidence of this fact," says Toyota's
Corporate Motorsports Marketing Manager Ed Laukes. "We look forward to a successful
2011 season as we continue on as the official vehicle of the series and look forward
to becoming a new advertising partner of the CBS race broadcasts."
The expansion of the relationship between the Lucas Oil Off Road Racing Series,
and Toyota is yet another reason why the 2011
Lucas Oil Off Road Racing Series season is slated to be the most successful yet.
About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long standing
support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped
in the Midwest tradition of short course off road racing infused with a West Coast
influence, Lucas Oil Off Road Racing brings intense four wheel door to door action
to challenging, fan friendly tracks.
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